How To Start Blogging For Your Business
Perhaps you’ve heard blogging referred to by its fancier name ‘content marketing’, in this post, I’ll cover off on 3 essential steps to start blogging for your business that you can easily implement today.
For any small business to get noticed online in today’s competitive climate really does rely on a clear marketing strategy. I’m a firm believer that blogging should be at the heart of that strategy for all businesses because it’s one of the most effective ways to attract and to build a relationship with your potential online customer base.
As small business owners, we need to have strategies in place that ensure we are getting the biggest bang for our marketing buck. Blogging is an effective way of not only promoting your business but it also goes a long way to establishing yourself as an authority in your field. If you’re still in the planning stage of setting up your website or blog you’ll find my post: How To Set-up A Hosted WordPress Blog – Step-by-Step Guide + Video super helpful!
Maintaining a healthy, active blog on your website also plays a key role in your websites SEO. Blog posts (if done right) will be picked up in search engine results for specific keywords which will drive organic targeted traffic straight to your site providing your content is valuable, shareable or entertaining.
3 Quick Tips To Consider Before You Start
1. Research Blog Topics in Your Industry. What’s Working? What’s Not?
It’s worth mentioning that the marketing strategy for a small business is vastly different from a large established online brand, mostly because as a small business you are offering a much more personalized user experience.
Spend a little time stalking your competitors online and take note of what they’re doing on their website, in their blog and also on their social media channels. Once you know what’s working for your competitors and possibly even what isn’t working, it’s time to develop a unique blogging strategy that sets you apart from them.
When researching your competitors, make a note of the following:
- What’s the tone of their blogging personality?
- What keywords are their posts focused on and what value do their headlines suggest?
- What do your customers need & want?
- Are their posts filling that need?
- Are there opportunities for user readers to comment, share, like, or subscribe?
2. Who’s Your Target Market & How Do You Serve Them?
Your blog should be driven by a clear and defined purpose. Your subscribers will come to expect a specific type of content from you that is specific to your business and has a personality of its own. The purpose of your blog should also form the basis on which the content of your blog is tailored. Have a look at your business; what do you specialize in and what purpose does your business serve. Another way to look at this is what kind of questions do your customers frequently ask you and what problems do you solve for them? Start taking note of the expert tips and advice you have to offer your potential customers.
Check to see that your goals are realistic, specific, and motivate you to work hard to achieve them. Your blogging goals should be influenced by the identity of your business, your target demographic, and how best to deliver your message to your clients.
Download my Free Workbook Your Personal Brand Promise in 3 Quick Steps for a super speedy way to get clear on what this is for you and what it means for your business!
I also offer personalized one-on-one coaching via Skype Video Call if you’re seeking a customized blogging strategy for your business. Book a Coaching Session with me here.
3. Blogging: Quality Content & Presentation Matters
Try to think of each of your posts as a product you are selling. Read through it and ask yourself if you genuinely find the content helpful, would you be likely to subscribe to the blog or purchase the product or service being discussed? Does it offer value, and insight as well as something unique to every other blog post on a similar topic? How can you offer a completely new angle on a familiar issue?
There’s no need to cram a business blog with images unless they add emphasis and clarity to the topic being discussed. But when you do use them stick with quality images Pexels.com is a great source of royalty free images that I use, but there are plenty more out there. When including images in your blog posts remember to label them appropriately and to include keyword rich alt text (from within your blog post dashboard) so that it helps with SEO. More about SEO in this post.
Remember that consistency is key, you will need to post fresh content on your small business blog at least once a week. I suggest creating a list of at least 3 blog categories you could start with; within each category brainstorm a minimum of 15 blog post ideas. This will give almost a years worth of things to blog about and provides a great direction and vision for your blog.
Ultimately, a healthy small business blog posting regular content is able to repurpose that same content for social media updates and even in their e-newsletter. All of this means more targeted traffic directly to your website which will, of course, translate to more subscribers, lead, and sales. More about using your blog to attract targeted organic traffic straight to your website in this post.
Blogging is just one strategy in your marketing toolkit, if you’re focused on stepping up your marketing game there’s a lot more you can do make your mark online. Our Free 7 Part Video Course teaches small business owners how to personalize, scale and automate a marketing strategy for your small business.
Disclosure: Some of the links in this post are affiliate links. I will only make recommendations on products and services I personally believe to be of value.