5 Easy Steps To Writing Website Content For SEO
Whether you’re starting a blog, an eCommerce site or an informational website, writing content for the benefit of Webstie SEO is essential if you want to be discovered in Google, Bing or any other search engine. In this post, I look at 5 key points to consider when writing content to support Search Engine Optimisation (SEO) ranking.
1. Identify your big idea
As with all writing, it’s important to have a clear idea of the topic(s) you want to cover. This will ensure your content is clear and concise and fulfills a purpose. I talk more in-depth about blogging for your small business in my post How To Start Blogging For Your Business Today Having an idea clear in your mind will help you to discover related keywords that you want to be ranked for in a Google search
2. Keyword research
Using your big idea, you can start by researching the keywords you want to target and include in your content. If you’re just starting out and don’t have the budget for a super shiny bells and whistles keyword tool, I’ve found the free tool ‘Keywords Everywhere’ from the Google App Store to be helpful because it has a Google Chrome Taskbar plugin.
But if you’re looking for more recent data and multifunctionality tools like Digital Business Lounge (DBL) which allow you to input a keyword and will show you a list of similar keywords, including the volume of searches, competition for those keywords.
- Rankings: track competitor rankings (3 report views);
- Backlinks: find pages that link to your competitors,
compare the backlink metrics of your site and those of your competitors;
- Keyword research: enter the URL of your competitor and find out for what keywords the site is shown on the search engine results pages;
- Buzz Tracker: track your competitors mentions in social networks
3. Incorporate keywords into your copy
Once you’ve identified your main keywords, include them in your copy. Ensure your content has a natural flow, as keyword stuffing is frowned upon by search engines and would be difficult for your readers to follow. You’re aiming for a keyword density of at least .07% of your blog content.
4. Include links
Both internal and external links play a very important part in SEO. Linking to pages on your own website assists search engines to navigate your site and to discover other pages. It’s also beneficial to link to other websites that are relevant to your content but not competitive with your chosen keyword. If possible have other websites link back to your site, as this shows search engines that your content is good enough to be referred by other websites.
5. Structure your content using HTML elements
The structure of your content is important. Correctly tagging each content element will help search engines easily identify the key pieces of information on your page. If you are unfamiliar with HTML, there are a range of beginner tutorials available online, such as this one from W3C. Many online content editors also allow you to select text as ‘heading 1’, ‘heading 2’, ‘paragraph’ etc. without the need for HTML coding experience.
6 Reasons Not To Ignore Website SEO
Discover why Search Engine Optimization (SEO) is fundamentally linked to both your website development and your digital marketing strategy. Save your business the heartache of missed opportunities and find out why you need website SEO.
For any business an online presence is everything. Business has now migrated online, the digital era has arrived and is here to stay. If your business does not yet have an online presence you could be missing out on opportunities for growth. With so many platforms now available, getting your brand out there has become much easier.
To be visible for your niche search terms, search engine optimization is essential. It puts your business in better standing to be found in organic searches. The higher ranked your site is, the better your leads and sales will be. Having a new website makes website SEO even more important, chances are, there are hundreds of other businesses like yours and competition is high.
What Exactly Does SEO Do For Your Business?
1. SEO gains your business credibility
The fact is, internet users trust search engine results. When your business is highly ranked on search engines you attract more traffic; because first, you are easier to find and secondly, because users feel they can trust your brand.
2. Website SEO boosts brand visibility
Your businesses new website is just entering the market, to stay relevant in searches your business needs to work hard to show up and stay visible organically to be seen by your target market. This is exactly what optimizing your website aims to do. Getting this right will help your website stand out from the crowd in search results.
3. SEO drives traffic to your website
Get better results for organic searches. Use the right keywords and search phrases relevant to your business as part of your websites SEO optimization. Your website will pop up in the searches when people type those keywords & phrases into Google, Bing, Yahoo or other search engines. Coupled with the right content, your site will attract the kind of traffic you’re targeting, which inevitably leads to conversions.
4. SEO gives your website a competitive edge
Any new venture in the online market is meeting stiff competition regardless of your business type. Keep ahead of the competition with a website SEO strategy. Do your research and find out what your competition is doing or not doing, and choose a strategy that works for your business model. There are loads of different optimization features being offered, so choosing the ones best suited to your website as it will make a huge difference to your results.
5. Website SEO builds brand recognition
Consistently ranking on the 1st page for your chosen keywords and search terms means your target market; who are actually searching those terms, begin to remember your brand. Research has shown that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. Good website SEO keeps you font and center.
6. Website SEO offers better ROI compared to ads.
A carefully thought out website SEO strategy will get your business attracting and converting leads more consistently than paid advertising and at a fraction of the cost. Invest in the right SEO strategy for your business and let your website work for you.
Disclosure: Some of the links in this post are affiliate links. I will only make recommendations on products and services I personally believe to be of value.