How You Can Mirror Richard Branson’s Self Awareness To Achieve Success
Ask anyone what they think is the most important attribute one needs to achieve success, the answer you’re likely to get is one of the following: Courage. Determination. Intelligence. Discipline… rather than Self Awareness.
There’s actually no wrong answer to this question. When push comes to shove, how you achieve success in life depends on your own circumstances and your own perspective.
But if we ask professional psychologists or life coaches that same question, chances are they’ll arrive at the same answer: Self-awareness.
Self awareness is Fundamental to Success
“Why self-awareness?” you ask.
That’s a complex question that deserves a sophisticated answer. But to kickstart things, let’s go with a five-word answer:
Because success starts from within.
Sound cliche? Probably. But that doesn’t mean it’s not true.
After all, everything we do, think, and feel is a product of how we interpret our own life experiences.
How your experiences shape you will not depend solely on events but also on how you remember them, and subsequently how you process them.
Along with heightened self awareness comes the ability to explore and examine your beliefs. Self-examination allows you to identify your strengths. With that knowledge comes the ability to harness those strengths to your advantage. What’s more, you’ll be able to identify your own prejudices and also your own success blockages.
In The Final Success Analysis
Those who become successful are those who have enough self awareness to accept that they’re human and are therefore liable to make mistakes. They’re the ones who will be willing to make the necessary adjustments needed to achieve progress not just in business but in life as well.
If there’s one person who embodies self awareness it is none other than Sir Richard Branson, CEO of Virgin Group.
Sir Richard Branson’s credits his self awareness for his success
In his Financial Review article, Mr. Branson wrote about how being self aware allowed him to achieve success despite his failed “Virgin Cola” campaign back in 1994.
With Virgin Cola, we were so intent on repeating our model that led to previous successes that we didn’t notice the problems with our idea. But we always learn from our failures, which makes us better at being self aware – as has answering all the questions over the years about Virgin’s going into new industries,” Branson wrote.
Suffering huge financial losses from the failed campaign didn’t derail Richard Branson from his gameplan. Instead, he and the company launched their passenger rail service, Virgin Trains, in 1997. It was a bold move, but this time Branson knew they have something unique to offer: high-speed tilting trains with “comfortable new airline-style seats” and “great services like good food and Wi-Fi.
In a few years, and owing to Brandon’s clarity of purpose and vision, Virgin Trains doubled the number of passengers from 14 million to 31 million per year.
There are more people like Sir Richard Branson who achieved huge success because they’re self aware enough to redress their weaknesses and use their strengths to their advantage.
How to achieve self-awareness
Now that you know how self awareness can propel you to higher levels of success, let’s discuss how you can develop that attribute within yourself.
No one can achieve self-awareness with the snap of a finger, but you can develop and master it by doing the following steps:
Understand your narrative identity. Your decisions, thoughts, and actions are influenced by how you frame your life experiences. To become more self-aware, you need to dig deeper, which you can do by looking back at your early life story. In doing so, try to recall and understand which experiences have had a profound impact in shaping the person you have become. Once you’ve established your narrative identity, you have already taken the first big step in becoming truly self aware.
Set aside some time for self-reflection. You have to set aside at least 15 minutes each day for self-reflection. Mindfulness, after all, can help you achieve a sense of calm and tranquility. There are many ways to do this. Some meditate, some write in a journal, and others just go for a long walk.
- Ask for honest feedback. No matter how self-aware you are, your perception of yourself will always be limited. As such, you need to seek the honest opinion of others so that you can be aware of negative traits that you may have developed a blind spot for.
Sir Richard Branson has written over 15 books offering autobiographical advice on self awareness, overcoming perceived failure, and innovation. In his book Screw it, Let’s Do it! he shares important lessons, good advice and inspirational adages that helped him along the road to success.
Success Begins With:
- Becoming crystal clear on your passion & purpose
- Cultivating a tenacious belief in yourself, your product or service
- Developing your personal brand
- Learning how to market yourself effectively
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