3 Social Media Marketing Mistakes & How To Avoid Them
It’s easy to go overboard when trying to build a social following. Social media marketing can be a little bit like walking into your favorite Gelato bar… there are so many options to choose from it’s tempting to want to taste a little bit of each. There are Billions of potential customers just hanging out on these platforms but where do you start when you have limited time to do them all well?
There’s no denying that social media marketing is a powerful launchpad for building your brand and finding loyal clients, but, unfortunately, most businesses still make some common mistakes when managing their accounts. Misusing any of these platforms can and does have a big fallout effect for your business.
1. Trying To Create a Presence on All Social Media Platforms
As a small business owner, you’ll have a lot to do, so it’s essential that you use your time wisely. Choosing to have a presence on every social media platform under the sun will likely mean you’ll be spreading yourself too thin – you won’t have the time to blog, update your profile and engage with your audience on all the sites.
So, If you’re blogging and sharing your posts on a variety of social media platforms then this is where choosing the right social media management tool can shave days of manual labor from your month!
If you’re capable of delivering quality content all-day every-day go ahead! In fact, one awesome way to do this if you are blogging regularly is to schedule your posts to be pushed out straight from your WordPress Blog Dashboard.
This nifty tool will push your blog post out to all pre-selected your social media channels automatically on a scheduled day or even on a repeated loop. For this I use Blog2Social and I downloaded their free plugin here.
Here’s how Blog2Social works!
If you’re just starting out, and don’t have the budget to purchase a scheduling plugin, rather than trying to master all social media platforms, consider starting out with just one and see if you can develop an active community. Once you have mastered one platform, move on to exploring the next one.
The first thing you’ll want to consider when choosing your preferred platform is; who is your target market, and which social media platform/s do they spend the most time? Do your research and concentrate your efforts there.
However, if it’s absolutely essential for your business to have a presence on multiple platforms think about taking on some extra help with content creation and managing engagement on your accounts. I’ve sourced some quality freelancers from AirTasker & Freelancer in the past, however, be prepared to put in the time and effort to find someone you feel confident will represent your business well, after all; your social media marketing presence is the face of your businesses.
2. Ignoring Comments On Your Posts, Tweets & Grams
Whenever your followers and fans take the time to comment on your posts, make sure to respond to them as quickly as possible. By communicating in a timely manner with your fans and potential customers, they’ll know you care and will continue to engage with your content and advocate for your brand. Ignoring comments makes fans feel cheated, neglected and unloved, and you’ll not only lose them but also risk negative comments and feedback on both your page or with their own status updates.
Hands down the most important metric on social media is engagement. It’s not about how many followers your page has anymore. What the algorithms are measuring and rewarding more than anything is how well you engage with other users on the platform.
What this means is that it’s more important now than ever to stimulate conversation with your audience and encourage them to take small actions like; comment, share, like or click. For tips and examples of how to achieve this on different social media platforms check out my post on Social Media Engagement.
3. Quantity over Quality?… Not a Winning Strategy
Take a step back and think about what kind of value your posts genuinely offer your audience. Are you merely posting content to be seen to be fulfilling your daily quota or are you building a reputation for consistent ‘not to be missed content?
So that leads us to the obvious question… How often should I be posting to my socials? Gargi Mathur has written a helpful post on Socialaider.com that dives into optimal post frequency on a variety of platforms that I think you will find a great start to begin planning your content strategy for your Social Media Marketing Schedule.
One of the best things about planning your social media posts ahead of time means you have the opportunity to really pick and choose what you will post and what doesn’t make the cut. Two of my most active social media accounts are Instagram and Pinterest I make sure I put time aside to plan, create an curate content to go out on these accounts months ahead of time. I do this using not only my own content but by sharing other peoples content that I think my audience will enjoy too!. Read more about how I do that very quickly and easily here.
I hope you found this post helpful; if you did please make sure you like share and comment below.
Disclosure: Some of the links in this post are affiliate links. I will only make recommendations on products and services I personally believe to be of value.